Despite the advent of fully digital and dematerialized media, the latter still have a certain popularity for their personalization and their advantages in terms of human contact and relationship. Unlike emails or phone calls, which are sometimes considered too impersonal, the trading card encourages people to exchange contact details and promotes a sense of contact. A cost-effective and inexpensive way to fundraise anytime, anywhere, cardboard backing has been embraced by the VRP and sales community for decades, as well as many other professional sectors.
With the main advantage of being able to be custom according to its recipients and the nature of its activity, the trading card represents the company’s brand image and guarantees the identity of its issuer. Many websites and internet platforms offer customizable custom trading cards in the desired format, such as the startup Flyeralarm. Particularly sensitive to simple and quick contact, the recipients of personalised trading cards also appreciate knowing exactly who they are dealing with and for what purpose they are being approached. This is a particularly advantageous means of communication to remember who you are talking to and easily remember your contact details without having to search on your computer (if you are careful to store them properly!). Communication of events and networking, regular or one-off fairs, promotional evenings or simply campaigns outside the company: the trading card is a versatile, customizable and inexpensive tool. In a standard and easily reproducible format, tradinges can significantly reduce their marketing and communication costs.